Catapult Sports

To unleash the potential of every athlete by being the definitive source of data and analytics for teams and fans.

Catapult Sports SWOT Analysis

Updated: October 4, 2025 • 2025-Q4 Analysis

How to Use This Analysis

This analysis for Catapult Sports was created using Alignment.io™ methodology - a proven strategic planning system trusted in over 75,000 strategic planning projects. We've designed it as a helpful companion for your team's strategic process, leveraging leading AI models to analyze publicly available data.

While this represents what AI sees from public data, you know your company's true reality. That's why we recommend using Alignment.io and The System of Alignment™ to conduct your strategic planning—using these AI-generated insights as inspiration and reference points to blend with your team's invaluable knowledge.

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The Catapult Sports SWOT analysis reveals a company at a critical inflection point. Its market leadership, unparalleled dataset, and strong SaaS growth are powerful assets. However, the persistent lack of profitability is a significant vulnerability that overshadows its strengths. The core strategic challenge is to transition from a growth-at-all-costs mindset to one of disciplined, profitable expansion. The opportunities in AI-driven data monetization and the baseball vertical are immense but require flawless execution. Mitigating threats from agile competitors and economic headwinds demands a laser focus on integrating its product suite to create an unassailable competitive moat. The path forward is clear: leverage the data advantage to innovate while instilling rigorous operational efficiency to finally unlock shareholder value and achieve the mission.

STATSports Zebra Technologies Hudl WSC Sports Genius Sports

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To unleash the potential of every athlete by being the definitive source of data and analytics for teams and fans.

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Strengths

LEADERSHIP: Dominant market position with 4,200+ elite teams globally
INTEGRATION: Unique strategy to combine wearables (Vector) and video (Vision)
SAAS: Strong recurring revenue growth with 20% ACV increase in FY24
DATA: Unmatched proprietary dataset of athlete performance across sports
BRAND: High-trust brand used by champions in every major global league

Weaknesses

PROFITABILITY: Persistent net losses (-$21.5M AUD) and negative cash flow
CHURN: Prosumer segment churn and strategic exit creates revenue headwinds
EXECUTION: Historical challenges in fully integrating acquired video assets
DEBT: Carrying debt ($17.7M) limits financial flexibility for R&D spend
COMPLEXITY: Product portfolio can be complex to sell and implement for teams

Opportunities

BASEBALL: Major growth vector with new MLB partnerships and product development
AI/ML: Leverage massive dataset for predictive injury models and automated insights
MONETIZATION: Untapped potential in media and betting data licensing (e.g. Genius)
EFFICIENCY: Focus on operating leverage to accelerate path to profitability
EXPANSION: Cross-sell video solutions into the large existing wearables customer base

Threats

COMPETITION: Intense pressure from STATSports (wearables) and Hudl (video)
TECHNOLOGY: Rapid AI advancements could allow new entrants to leapfrog Catapult
BUDGETS: Sports teams' tech spending is discretionary and sensitive to economy
CONSOLIDATION: Competitors merging (e.g., Hudl/WIMU) creates stronger rivals
PRIVACY: Increasing regulation on athlete data could limit future opportunities

Key Priorities

PROFITABILITY: Drive to sustainable free cash flow by balancing growth and costs
INTEGRATION: Accelerate the unification of video and performance data platforms
GROWTH: Dominate the baseball vertical and expand cross-sell opportunities
INNOVATION: Leverage unique dataset with AI to create a defensible analytics moat

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Catapult Sports OKR

Updated: October 4, 2025 • 2025-Q4 Analysis

The Catapult Sports OKR plan is a masterclass in strategic focus, directly translating critical SWOT conclusions into actionable directives. It correctly prioritizes the paramount issue of profitability while simultaneously fueling growth through product integration and market expansion in baseball. This plan provides clarity and accountability, aligning the entire organization on a dual mandate: achieve financial sustainability and deepen the technology moat. By linking every objective back to a core strategic imperative, this Catapult OKR framework ensures that execution will be relentlessly focused on what truly matters for achieving the company's ambitious vision.

STATSports Zebra Technologies Hudl WSC Sports Genius Sports

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To unleash the potential of every athlete by being the definitive source of data and analytics for teams and fans.

PATH TO PROFIT

Achieve sustainable free cash flow positivity.

OPERATIONS: Reduce non-essential operating expenses by 15% to improve our operational leverage and efficiency
MARGINS: Increase gross margin by 300 basis points through supply chain optimization and pricing strategy review
CASH FLOW: Improve free cash flow from negative $10M to breakeven by managing working capital and collections
LEVERAGE: Decrease SG&A as a percentage of revenue from 55% to below 50% while still supporting growth targets

UNIFY PLATFORM

Deliver a seamless, integrated user experience.

INTEGRATION: Launch a unified UI where 75% of video clients can access performance data with a single click
WORKFLOW: Reduce time for coaches to generate a post-game report using video and data by 50% via automation
ADOPTION: Increase the percentage of performance clients who actively trial and engage with video modules by 40%
API: Develop and launch a beta partner API program, onboarding 5 strategic partners to build on our platform

WIN BASEBALL

Become the undisputed leader in baseball.

CLIENTS: Grow our MLB and NCAA D1 baseball client base from 20 teams to over 50 teams by the end of the season
PRODUCT: Launch three new baseball-specific features for hitting and pitching analysis based on customer feedback
PARTNERSHIPS: Secure a league-wide partnership with a major international baseball league outside of North America
AWARENESS: Achieve 75% brand recognition as a key performance tool among MLB and NCAA strength coaches via marketing

LEAD WITH AI

Create an insurmountable data and AI advantage.

INJURY: Launch a validated predictive injury model for hamstring strains that is 80% accurate for a pilot group
AUTOMATION: Deliver an AI-powered tool that automatically clips and tags 10 key game events from raw video feed
TALENT: Hire a team of 5 elite sports-focused data scientists to accelerate development of our core AI roadmap
INSIGHTS: Increase user engagement with AI-generated 'insights' notifications in the platform by 300% from baseline

METRICS

ACV Growth: Achieve 20%+ YoY
Free Cash Flow: Reach breakeven
Net Dollar Retention: Maintain >105%

VALUES

We are athletes
We are one team
We are relentless
We are smart

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Catapult Sports Retrospective

AI-Powered Insights

Claude

Gemini

GPT

Catapult Group International Ltd (CAT.AX) FY24 Annual Report
Catapult FY24 Investor Presentation and Earnings Call Transcript
Company Website (catapultsports.com) and Press Releases
Industry reports on the Global Sports Technology Market
Competitor analysis of Hudl, STATSports, and Zebra Technologies
Customer reviews and ratings from platforms like G2

STATSports Zebra Technologies Hudl WSC Sports Genius Sports

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To unleash the potential of every athlete by being the definitive source of data and analytics for teams and fans.

Toggle Theme

What Went Well

REVENUE: Strong top-line growth of 19% to $120.2M, showing continued demand
SAAS: ACV grew 20%, highlighting successful transition to recurring revenue model
RETENTION: Net Dollar Retention of 107.5% proves value and stickiness of product
BASEBALL: Significant traction in a key growth market, signing multiple MLB teams
VIDEO: Continued cross-sell momentum of video solutions to performance clients

Not So Well

PROFITABILITY: Net loss of $21.5M remains a major concern for investors
CASH FLOW: Free cash flow was negative $10.0M, delaying self-sufficiency
PROSUMER: Strategic exit from prosumer created a drag on overall revenue growth
MARGINS: Gross margins slightly compressed, need to manage hardware costs
GUIDANCE: Cautious outlook reflects ongoing macroeconomic uncertainty for teams

Learnings

FOCUS: The integrated solution for elite teams is the core value driver
LEVERAGE: Operating leverage is not yet materializing despite revenue growth
INTEGRATION: Cross-selling works; a fully unified platform will accelerate it
DISCIPLINE: Path to profitability requires tighter cost controls across the board
MARKETS: New verticals like baseball can be significant, long-term growth engines

Action Items

COSTS: Implement stricter budget controls to reduce operating cash burn rate
INTEGRATION: Dedicate engineering resources to a unified data/video UI/UX
SALES: Create specific sales incentives for multi-product (video+wearable) deals
BASEBALL: Double down on product development for baseball-specific analytics
PRICING: Review pricing and packaging to improve gross margins on hardware

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Organization	SWOT Analysis	OKR Plan	Top 6	Retrospective

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Catapult Sports Market

AI-Powered Insights

Claude

Gemini

GPT

Catapult Group International Ltd (CAT.AX) FY24 Annual Report
Catapult FY24 Investor Presentation and Earnings Call Transcript
Company Website (catapultsports.com) and Press Releases
Industry reports on the Global Sports Technology Market
Competitor analysis of Hudl, STATSports, and Zebra Technologies
Customer reviews and ratings from platforms like G2

Founded: 2006
Market Share: Leader in elite sports wearables (~25%)
Customer Base: 4,200+ elite pro & college teams
Category:
Sports Technology
SIC Code: 7372 Prepackaged Software
NAICS Code: 511210 InformationT
Location: Melbourne, VIC
Zip Code: 3121
Employees: 500

Competitors

STATSports Request Analysis

Zebra Technologies Request Analysis

Hudl Request Analysis

WSC Sports Request Analysis

Genius Sports View Analysis

Products & Services

No products or services data available

Distribution Channels

Catapult Sports Business Model Analysis

AI-Powered Insights

Claude

Gemini

GPT

Catapult Group International Ltd (CAT.AX) FY24 Annual Report
Catapult FY24 Investor Presentation and Earnings Call Transcript
Company Website (catapultsports.com) and Press Releases
Industry reports on the Global Sports Technology Market
Competitor analysis of Hudl, STATSports, and Zebra Technologies
Customer reviews and ratings from platforms like G2

Problem

Teams lack objective data for decisions
High cost of player injuries
Coaches have limited time for analysis

Solution

Unified SaaS for performance & video data
Predictive analytics to mitigate injury risk
Automated workflows to save coaching time

Key Metrics

Annualized Contract Value (ACV)
Net Dollar Retention (NDR)
Free Cash Flow (FCF)

Unique

Largest multi-sport athlete dataset
Combined physical and tactical video data
Trusted by 4,200+ elite global teams

Advantage

Proprietary data for AI/ML development
High switching costs due to embedded workflows
Brand synonymous with elite performance

Channels

Global direct enterprise sales force
Inside sales for smaller organizations
Strategic league-wide partnerships

Customer Segments

Professional sports franchises (e.g., NFL, EPL)
Top-tier collegiate athletic departments
National governing bodies & Olympic teams

Costs

R&D for software and hardware engineering
Sales & Marketing to acquire new teams
Hardware COGS and supply chain logistics

Catapult Sports Product Market Fit Analysis

Updated: October 4, 2025

Catapult Sports provides elite teams an unfair advantage by unifying athlete performance data with video context. This integrated SaaS platform helps coaches optimize performance, mitigate costly injuries, and automate workflows, ensuring their most valuable assets are consistently performing at their peak. It's the operating system for winning.

Optimize Performance: Quantify and improve athlete output to win more games.

Mitigate Injury: Use predictive analytics to keep your most valuable assets healthy.

Save Time: Automate data workflows to free up coaching time for coaching.

Before State

Siloed performance, video, and health data
Subjective coaching decisions and guesswork
Reactive injury management, lost game time

After State

Unified view of athlete performance context
Data-driven decisions on tactics & health
Proactive load management to predict injury

Negative Impacts

Suboptimal player performance and readiness
Higher risk of preventable, costly injuries
Wasted coaching time on manual data tasks

Positive Outcomes

Maximized athlete potential and availability
Competitive edge through objective insights
Improved team ROI on player salaries

Key Metrics

Churn Rate

5.7% (FY24)

Net Promoter Score (NPS)

50+

ACV Growth Rate

20% (FY24)

Customer Reviews (G2)

100+

Net Dollar Retention

107.5% (FY24)

Requirements

Integrate multiple complex data streams
Build trust with skeptical coaching staff
Ensure hardware is reliable and accurate

Why Catapult Sports

Single SaaS platform for all performance data
Intuitive UIs for coaches, not data scientists
Validation with top-tier research partners

Catapult Sports Competitive Advantage

Most comprehensive athlete performance dataset
Integration of video context with physical data
Trusted brand across 4,200+ elite teams

Proof Points

Used by champions in NFL, NBA, F1, EPL
95% of English Premier League teams use us
Data validated by 300+ scientific papers

Catapult Sports Market Positioning

AI-Powered Insights

Claude

Gemini

GPT

Catapult Group International Ltd (CAT.AX) FY24 Annual Report
Catapult FY24 Investor Presentation and Earnings Call Transcript
Company Website (catapultsports.com) and Press Releases
Industry reports on the Global Sports Technology Market
Competitor analysis of Hudl, STATSports, and Zebra Technologies
Customer reviews and ratings from platforms like G2

Strategic pillars derived from our vision-focused SWOT analysis

Unify wearable & video data into a single OS

Deepen moat in top-tier global sports leagues

Achieve sustainable free cash flow positivity

Explore media, fan engagement & betting data

What You Do

Integrated athlete performance SaaS

Target Market

Elite sports teams, coaches, athletes

Differentiation

Unified wearable & video data platform
Largest elite athlete performance dataset

Revenue Streams

SaaS Subscriptions (Performance & Video)
Hardware Sales (Wearables)

Catapult Sports Operations and Technology

AI-Powered Insights

Claude

Gemini

GPT

Catapult Group International Ltd (CAT.AX) FY24 Annual Report
Catapult FY24 Investor Presentation and Earnings Call Transcript
Company Website (catapultsports.com) and Press Releases
Industry reports on the Global Sports Technology Market
Competitor analysis of Hudl, STATSports, and Zebra Technologies
Customer reviews and ratings from platforms like G2

Company Operations

Organizational Structure: Functional with regional sales teams
Supply Chain: Global hardware manufacturing partners
Tech Patents: Portfolio of patents in GPS/wearables
Website: https://www.catapultsports.com

Top Clients

Board Members

Catapult Sports Competitive Forces

Threat of New Entry

MODERATE: High R&D costs and the need for scientific validation are barriers, but AI-native startups could enter with niche analytic solutions.

Supplier Power

MODERATE: Key electronic components have multiple sources, but specialized sensor suppliers could exert some pressure on hardware margins.

Buyer Power

HIGH: Pro teams are sophisticated buyers with significant budget leverage and often demand customized solutions and competitive pricing.

Threat of Substitution

MODERATE: Teams could revert to manual methods or use disparate, cheaper point solutions, but lose the benefit of an integrated platform.

Competitive Rivalry

HIGH: Intense rivalry from integrated players (Hudl), specialists (STATSports), and tech giants (Zebra) vying for lucrative team contracts.

Analysis of AI Strategy

Updated: October 4, 2025 • 2025-Q4 Analysis

The Catapult Sports AI SWOT analysis underscores that its colossal, context-rich dataset is a generational asset, the foundational element for building a true technology moat. The primary strength is not just the data's volume, but its unique fusion of physical and tactical information. However, this potential is unrealized without elite AI talent and a clear monetization strategy, which represent current gaps. The greatest opportunity lies in moving beyond descriptive analytics to predictive injury prevention and automated tactical insights—a true game-changer for the industry. The existential threat comes from AI-native competitors who, despite lacking the data, may possess superior agility and algorithms. Catapult's mission now is to transform its data repository into an intelligent, predictive engine that becomes indispensable to coaching workflows, solidifying its market leadership for the next decade.

STATSports Zebra Technologies Hudl WSC Sports Genius Sports

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To unleash the potential of every athlete by being the definitive source of data and analytics for teams and fans.

Strengths

DATA: World's largest labeled athlete performance dataset to train AI models
SCALE: Data from 4,200+ elite teams provides diverse and robust training inputs
CONTEXT: Ability to link physical data (Vector) with video context (Vision)
EXPERTISE: Decades of domain expertise in sports science to guide AI development

Weaknesses

TALENT: Fierce competition for top-tier AI/ML engineers and data scientists
INFRASTRUCTURE: Requires significant ongoing investment in cloud and data infra
MONETIZATION: Lack of a proven playbook for monetizing AI-driven insights
ADOPTION: Coaches may be slow to trust or adopt purely AI-driven recommendations

Opportunities

PREDICTIVE: Develop commercial models for predicting injury risk with high accuracy
AUTOMATION: Use GenAI to auto-generate video highlights and tactical summaries
PERSONALIZATION: Deliver AI-powered, individualized training plans for athletes
SCOUTING: Create AI models to identify talent and predict future performance

Threats

NATIVE AI: New startups building on LLMs could create better analytics faster
COMPETITION: Rivals like Hudl & WSC Sports are heavily investing in sports AI
OPEN-SOURCE: Advances in open-source models could erode proprietary advantages
BIAS: Models trained on existing data could perpetuate biases in player evaluation

Key Priorities

DATA MOAT: Weaponize the proprietary dataset to build predictive injury models
WORKFLOW: Embed AI to automate time-consuming video analysis for coaches
TALENT: Aggressively recruit and retain a world-class sports AI R&D team
PARTNERSHIPS: Collaborate with media/betting firms to co-develop AI data products

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Catapult Sports Financial Performance

AI-Powered Insights

Claude

Gemini

GPT

Catapult Group International Ltd (CAT.AX) FY24 Annual Report
Catapult FY24 Investor Presentation and Earnings Call Transcript
Company Website (catapultsports.com) and Press Releases
Industry reports on the Global Sports Technology Market
Competitor analysis of Hudl, STATSports, and Zebra Technologies
Customer reviews and ratings from platforms like G2

Profit: -$21.5M AUD Net Loss (FY24)

Market Cap: ~$150M AUD (as of late 2024)

Stock Performance

Annual Report: Available on ASX and investor website

Debt: $17.7M AUD (FY24)

ROI Impact: Profitability path is key focus

SWOT Index

Composite strategic assessment with 10-year outlook

/ 100

Market Leader

ICM Index

STRATEGIC ADVISOR ASSESSMENT

Catapult has a societally impactful vision and a market-leading position. Its Iconic Index is anchored by a strong AI Leverage Potential due to its unique dataset. However, its score is constrained by significant downside risks (profitability, competition) and a moderate Achievability score, reflecting the challenge of translating its market position into financial success. The OKRs are strong and focused, but the path to executing them against fierce competition is fraught with risk, capping its growth multiplier.

SWOT Factors

Upside: 74.0 Risk: 78.0

OKR Impact

AI Leverage

Top 3 Strategic Levers

Achieve sustainable free cash flow to fund innovation

Fully integrate video/data to create an unbeatable product moat

Successfully monetize its unique dataset via AI/ML products

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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